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Blog Post
An Intro Into Multivariable Segmentation With SuperPhone
Published by SuperPhone
on February 18, 2020


SuperPhone’s filter system allows our users to filter conversations and contacts by tags, pre-defined smart filters, and locations. While this super simple filter system has worked well for our users in the past, its limitations showed when you wanted to filter based on specific contact properties, such as location areas vs. specific cities. For example, if you wanted to send an Update to everybody 21 or older, you were unable to do so thus far. Targeting contacts who purchased your product in the Los Angeles and New York area was rather difficult to do and impossible in one go. With Multivariable Segmentation we solve those and many other limitations our users had in the past.

The Concept

Just like before, you’re able to access the filters by pressing the filter button. You can select a property to filter by or alternatively just start typing and you will be presented with suggestions that match your search input.

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Segment Creation

Upon selecting either a filter or a suggestion, you are presented with our Segmentation Builder. The Segmentation Builder allows you to add filters and further specify each of them. For example you would pick “Lives In” as the initial filter and then you would be able to set the location and radius of your search as a second step in the Segmentation Builder. You can then go ahead and add as many filter combinations as you would like. That includes the option to filter by a combination of properties. To pick up our example from earlier, this allows you to filter by everyone based in New York or Los Angeles. The Segmentation Builder for this case looks like this:

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From this screen you now have 3 options to navigate to.

  1. To view all conversations, press the filter button at the top right, or the backwards arrow at the top left.
  2. To cancel the segment, press the “Cancel” button on the bottom right.
  3. If you want to use this segment later, for example to send an Update, press “Save Segment” and give it a name.

Pro Tip: Once you have saved a segment, you can include it in another another segment by selecting the “Segment” filter.

Editing Segments

If you want to edit, rename or delete a segment, you’ll find that option on your settings page under “Tags & Segments”. Alternatively, for the direct link, click here.


In addition to sorting your contacts the way you used to, you can now sort contacts and conversations using the dedicated option above the filter list:

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Filter List

At the time of launch, the following filters will be available, with more coming in the future:

  1. Age
  2. Archived Contact
  3. Archived Conversation
  4. Assigned Number
  5. Automated Conversation
  6. Birthday
  7. Company
  8. Contacted
  9. Created Date
  10. Customer
  11. Email
  12. Facebook Contact
  13. Form Completed
  14. Gender
  15. Hidden Contact
  16. Hidden Conversation
  17. Industry
  18. Job Title
  19. Last Contacted
  20. Last Updated
  21. Lives In
  22. Messages Exchanged
  23. Messages Incoming
  24. Messages Outgoing
  25. Never Lose Touch™
  26. Purchased Product
  27. Replied
  28. Revenue
  29. Segment
  30. Subscribed
  31. Tagged
  32. Unknown Number
  33. Unread Conversation
  34. VIP

Conversation Filters

Some of those are filters that can only be applied to the conversation list because they are tied to a conversation object rather than a contact object. Since Segments can be used throughout the system, it is not possible to save a segment that includes conversation filters. Conversation filters include:

  1. Conversation is Automated
  2. Conversation is Hidden
  3. Conversation is Archived
  4. Conversation is with Unknown Number
  5. Conversation is Unread
  6. Conversations with Never Lose Touch