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About Soulection

Soulection is a music movement that began as an independent radio show and has grown into a global community of artists and listeners transcending borders and genres. As a partner of Apple Music 1, independent music labels, festivals, and apparel lines, Soulection wanted to find a communication tool to reach their engagement goals. Soulection realized that they were not effectively engaging with their community and needed a communication tool that could help them better reach their audience. They decided that SMS was the best way to go and partnered with SuperPhone®, which they believe was the best service in the SMS industry.

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Soulection Uses SuperPhone To Amplify Soulection Supply

With SuperPhone®, Soulection was able to send tailored messages to specific groups based on their interests, offering exclusive benefits to their text subscribers. This allowed them to build a strong, engaged community while scaling their business more effectively. The first SMS Update they sent to a list of 25,000+ contacts generated $51,000+ in sales on a collection discount blast, resulting in a 76x Return On SuperPhone® Spend. With only 4 updates, Soulection has generated a more than 133x Return On SuperPhone® Spend.

Through their partnership with SuperPhone®, Soulection has been able to connect more deeply with their community and offer exclusive access to events, products, and content that are not available elsewhere. Also, Soulection is committed to fostering brand loyalty beyond transactional interactions by offering exclusive benefits to their text subscribers. By leveraging the power of SMS and SuperPhone®, Soulection has been able to scale their business more effectively while building a strong, engaged community of supporters.

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Soulection’s Testimonial

“Since implementing SuperPhone® into our digital marketing strategies we have been able to more effectively scale our business while connecting deeper with our community. One of our favorite features by far is the seamless integration of third party apps, such as Shopify, which has allowed us to see in real time how the money invested into a campaign is creating amazing ROI. As a multifaceted entity, Soulection expects to make full use of our ability to group contacts based on our supporters’ interests, be them–music, live shows, merchandise, or our radio show.”