Thank you! Please check your messages for a text from Ryan, our CEO.
While Cardi B is widely recognized today as a Grammy award winning megastar, back in 2016 she was just kicking off her career as an artist. After breaking onto the scene as a reality tv star on Love & Hip Hop: New York, Cardi was still looking to push the boundaries as an entertainer. The Bronx native knew music was her true calling and had the determination to go all in on her dream. During the time, music was becoming heavily saturated with artists who had made it big utilizing social media and SoundCloud. Her original management team knew that her marketing strategy had to be as unique as her personality to catapult her transition to a rap superstar. To capture the following she had built from her previous career, her team turned to text as their preferred channel of communication.