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An Award Wining Experience for All to Enjoy
In the summer of 2019, Miley Cyrus and her team were able to build a call to listen marketing campaign for her new EP, SHE IS COMING, centered around fans from all over the world calling her hotline. Miley released her phone number to over 150 million followers across Instagram, Facebook, and Twitter with the tag line, “Call me. I dare you.” Along with social media, her number was plastered on merchandise, billboards, buildings, buses, and even boats in major cities globally. Miley’s campaign continued throughout the summer and culminated with over 1 million fans calling in and earned over 100 million social media impressions. Her efforts were rewarded as she won 2019 Digital OOH Award for Best Integration with Traditional and/or Digital Media from MediaPost and Ad Age praised the campaign as, “A wrecking ball to the usual promotional approach, masterminding a marketing campaign consisting of social media, out-of-home displays and a dedicated hotline that lets fans connect with her.”