Thank you! Please check your messages for a text from Ryan, our CEO.
Going global with messaging! Miley Cyrus performed an experience all could enjoy.
Miley released her phone number to 95 million Instagram followers (her following has grown since then). The phone number was posted on 300+ billboards globally, from markets like Barcelona and London, to Australia and the United States. She bought major placements in Time Square to share the number, as well as 30+ different phone numbers in different countries so everyone around the world could partake in the campaign. It’s no secret that just about every person around the world has a phone. That’s why 92% of the U.S. population not only owns a device, but also one that is capable of receiving SMS messages. Going directly to the source is an effective way to circumvent the blocks and barriers evident on social media today. That’s what Miley did, and it paid off, big time.