PLAN CALCULATOR
$--/m
--
--
--
$--
--
$--
SMS RATES
Select a country below
Get Started with SuperPhone
Something went wrong. Please check your mobile and try again.

Thank you! Please check your messages for a text from Ryan, our CEO.

Case Study
Parmigiani Fleurier Uses SuperPhone to Drive Data-Driven Marketing Strategies with SuperPhone
Size
1-35 Employees
Industry
Luxury Watchmaker
Locations
Fleurier, Val-de-Travers, Switzerland
Customer Since
2018
15%
Conversation Growth Rate (2020)
18.6%
Click-Through Rate
Features Used
Updates 🔘 Form Data Capture

Description

Parmigiani Fleurier is a true player in the Luxury Timepiece marketplace, competing against some of the largest, most established Luxury Fashion Houses and Brands in the world.

Overcoming Intermediary Channels

As a luxury watch marker, it is essential for Parmigiani Fleurier for provide a VIP experience to all its customers. While social media and email are the most common channels of use, their messages tend to feel generic and impersonal. Widespread adoption, ever-changing algorithms, and a barrage of marketing makes it back-breaking for a brand to stand out. With SuperPhone, Parmigiani Fleurier is able to break free and foster brand loyalty by engaging with their customers on a personal, 1 to 1 level.

Using SuperPhone to Stay Connected—and More

Ensuring consistency of messaging across channels is a big challenge nowadays. It required Parmigiani Fleurier to optimize the customer journey across multiple touch points which can be increasingly difficult. With SuperPhone®, Parmigiani was equipped to meet the demands of an ever growing mobile-oriented market in a qualitative way. With SuperPhone® providing insightful data about customer’s behavior, Parmigiani was able to develop a more personalized journey for the customer’s experience.

Leverage social media to drive engagement.
Parmigiani Fleurier uses their social presence to attract potential clients with an inbound approach. By posting their number across all social channels, interested clients are now presented a channel to be more direct with the brand. Potential clients can then be matched with an associate to assist with finding them a luxury piece that they will carry forever.
Keep your clients updated on new products at scale.
Being a luxury watch maker, clients hold the brand to a standard of excellence and personal touch. More personalized experiences build stronger relationships. Parmigiani Fleurier provides this at scale with personalized broadcasts updating clients about new products and upcoming releases. Inquires are then responded to from a representative of the brand to close sales.