Thank you! Please check your messages for a text from Ryan, our CEO.
Parmigiani Fleurier is a true player in the Luxury Timepiece marketplace, competing against some of the largest, most established Luxury Fashion Houses and Brands in the world.
Overcoming Intermediary Channels
As a luxury watch marker, it is essential for Parmigiani Fleurier for provide a VIP experience to all its customers. While social media and email are the most common channels of use, their messages tend to feel generic and impersonal. Widespread adoption, ever-changing algorithms, and a barrage of marketing makes it back-breaking for a brand to stand out. With SuperPhone, Parmigiani Fleurier is able to break free and foster brand loyalty by engaging with their customers on a personal, 1 to 1 level.
Using SuperPhone to Stay Connected—and More
Ensuring consistency of messaging across channels is a big challenge nowadays. It required Parmigiani Fleurier to optimize the customer journey across multiple touch points which can be increasingly difficult. With SuperPhone®, Parmigiani was equipped to meet the demands of an ever growing mobile-oriented market in a qualitative way. With SuperPhone® providing insightful data about customer’s behavior, Parmigiani was able to develop a more personalized journey for the customer’s experience.