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As the Founder & CEO of Strength of Seduction, Daniel DiPiazza has years of experience in the entrepreneurial space. From humble beginnings, he has gone onto launch several successful businesses and become a New York Times best selling author. These ventures have lead him to be featured in Forbes, Fortune Inc., and Time Magazine for his work. With Strength of Seduction, he sought to build a fun and sexy home workout for couples to build intimacy, burn calories and get fit with their partner. By offering their fitness program via DVD and streaming, couples are able to bypass the gym membership and workout from the comfort of their own home.
Scaling a Business During a Global Pandemic
Scaling a business during a global pandemic may seem like a daunting task for most, but not for Daniel DiPiazza. With SuperPhone, Daniel and his team were able to use text message marketing to grow their subscriber list to over 12,000 subscribers strong. By promoting their number on their website, potential customers were able to text in to receive support and other promotional updates. Taking advantage of SuperPhone’s Zapier and Shopify integrations allowed Daniel and his team to seamlessly integrate text into their marketing stack. While Covid-19 may have slowed down other businesses, Strength of Seduction was able to remain in constant contact with their customers. They saw their response rate increase by 36% through SMS, far outperforming email. In just 6 months, Strength of Seduction was able to scale to over $100K by reaching their customers in their most direct channel of communication.