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Strength of Seduction is a fitness program for couples available via DVD or digital download. The brand provides their clients a new way to interact and learn from one another through the world of wellness and health.
Launching a Business and Overcoming Connectivity during a Global Pandemic
Strength of Seduction experienced an explosion of growth immediately following its launch. They experienced a 0 to 12,000+ subscriber growth rate from January to June 2020, and a 36% increase in response rate to its SMS updates. Despite the disruption of COVID-19. Daniel, Strength of Seduction CEO, was aware that 98% of text messages are read within the first 3 minutes of it being received. This allowed the brand to scale from a $150 business to a $120,000+ business in just 6 months, greatly due to the ability to offer 1-to-1 customer support.
Using SuperPhone to Stay Connected—and More
Strength of Seduction continues to scale its business with SMS as a major priority of their business.
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