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Founded in 2015, WellWell is food and beverage company that sells plant based sports drinks and wellness beverages. Their offerings stem from supplements to drink kits for workouts, recovery, productivity, and more. In 2019, they were named the best Ready-To-Drink Protein Shake by GQ. WellWell’s belief is that we must take care of our bodies and minds, to be better people for our people. With a team consisting of doctors, chefs, athletes, and personal trainers, they are more than equipped to tackle the challenge of becoming your favorite, all natural, wellness drink.
As an e-commerce company striving to make functional beverages that actually function, keeping their customer base informed is more important than ever. While social media tends to be the default option, certain messages require a communication channel that cuts through the noise. With SuperPhone, WellWell was able to make text message marketing one of their strongest outreach channels. Combining a promotional offer with a call to action to subscribe to their text list has become a regular component of WellWell’s social media strategy. In 2020 alone, WellWell was able to leverage the power of text message marketing to grow their subscriber list by 32%.
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