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Case Study
How WellWell Leveraged Text Message Marketing to Grow Their Subscriber List by 32%
Size
1-10 Employees
Industry
Food & Beverage
Locations
New York, NY
Customer Since
2017
+32%
Subscriber Growth (2020)
27%
Click-Through Rate
Features Used
E-Commerce Integration 🔘 Form Data Capture 🔘 Automations

Description

Founded in 2015, WellWell is food and beverage company that sells plant based sports drinks and wellness beverages. Their offerings stem from supplements to drink kits for workouts, recovery, productivity, and more. In 2019, they were named the best Ready-To-Drink Protein Shake by GQ. WellWell’s belief is that we must take care of our bodies and minds, to be better people for our people. With a team consisting of doctors, chefs, athletes, and personal trainers, they are more than equipped to tackle the challenge of becoming your favorite, all natural, wellness drink.

Staying Connected

As an e-commerce company striving to make functional beverages that actually function, keeping their customer base informed is more important than ever. While social media tends to be the default option, certain messages require a communication channel that cuts through the noise. With SuperPhone, WellWell was able to make text message marketing one of their strongest outreach channels. Combining a promotional offer with a call to action to subscribe to their text list has become a regular component of WellWell’s social media strategy. In 2020 alone, WellWell was able to leverage the power of text message marketing to grow their subscriber list by 32%.  

Leverage social media to increase your SMS subscribers
Grow your SMS subscriber list by enticing your social followers with text only discounts for joining. Experiment with different type of offers to find what resonates most with customers. These can be promotional or non-promotional.
Automate the user experience from checkout to order delivery messages
Trigger messages based off of your clients site activity. Offering discounts or free shipping can cut costs, alleviate tension, and create a sense of urgency for a customer who may be undecided. It will also do wonders for your conversion rates.
Capture numbers just as you would email
Our desktop sign-up option provides an easy process for visitors to subscribe to your text message program. Just as you would with email, users enter their phone number and receive a text prompting them to complete their sign-up. Let customers know that by signing up they will receive exclusive offers, updates, and personalized texts from your brand.