Whether you're a life coach, business mentor, or fitness trainer, SMS message marketing can be one of the most powerful tools in your business. Why? Because text messages have a 98% open rate—which means your clients are actually seeing your content.

But here’s the problem: most coaches are making mistakes that are costing them results.

In this post, we'll break down 5 common SMS campaign mistakes coaches make—and show you exactly how to fix them using the best text messaging service for your business.

📱 Mistake #1: Sending Generic Mass Texts to Everyone

The Problem:
You’re using a mass text messaging app for business, but blasting the same message to all your clients—regardless of where they are in their journey.

Why It Hurts:
Clients feel like numbers. Engagement drops. Unsubscribes go up.

The Fix:

• Segment your list into groups (leads, active clients, past clients).
• Use automated SMS messages to send relevant content based on actions (e.g., booked a session, missed a payment, finished a program).
• Look for SMS marketing platforms that offer easy tagging and automations.

✅ Pro Tip: A platform that allows SMS via web lets you manage client comms on desktop and automate smarter follow-ups.

💬 Mistake #2: Not Including Clear CTAs (Call-to-Action)

The Problem:
You’re sending motivational texts or updates, but not asking your audience to do anything.

Why It Hurts:
Even engaged clients don’t take action if you don’t guide them.

The Fix:
Every text should have one clear CTA, such as:

• “Book your next call 👉 [link]”
• “Reply YES if you’re in for the next group session”
• “Want the bonus worksheet? Text BONUS back”

✅ Pro Tip: Use a text messaging service for business that supports short links and click tracking so you know what’s working.

🔒 Mistake #3: Not Getting Permission Before Sending

The Problem:
You're texting leads from a form or event list—but didn’t get clear consent.

Why It Hurts:
This can violate SMS marketing laws and get your number flagged or blocked.

The Fix:

• Use opt-in forms that clearly state they’re signing up for text updates.
• Ask for confirmation with a double opt-in message.
• Use the right tool to manage compliance—don’t rely on your phone.

✅ Pro Tip: If you're wondering how to get a text number for promotions, use a dedicated business texting number (not your personal cell). Many business texting services offer toll-free or local numbers you can brand.

🕒 Mistake #4: Texting at the Wrong Time

The Problem:
You're sending texts in the middle of the day or late at night—not when your audience is most likely to respond.

Why It Hurts:
People get annoyed. Your messages get buried.

The Fix:

• Schedule messages using your text messaging service for business to send during high-engagement hours (typically 8–10 AM or 4–6 PM).
• Use time zone detection to avoid late-night sends.

✅ Pro Tip: The best text messaging service for business will allow you to schedule and automate campaigns with time zone support.

📉 Mistake #5: Not Measuring Results

The Problem:
You’re sending out SMS campaigns, but have no idea what’s working.

Why It Hurts:
You can’t improve what you’re not tracking. You’re leaving money on the table.

The Fix:

• Track open rates, click rates, and replies using your SMS marketing platform.
• Run A/B tests: try two different versions of the same message.
• Create reports to see which sequences drive the most bookings or purchases.

✅ Pro Tip: Choose an SMS via web tool that gives you campaign-level insights, so you can optimize like a pro.

🎯 Final Thoughts

Text message marketing is one of the most underused—and highest-ROI—channels for coaches. But to win with it, you need to move beyond basic texts and start treating it like the strategic tool it is.

By fixing these 5 mistakes, and using the best SMS marketing platforms with automation, segmentation, and analytics, you’ll:

• Boost client engagement
• Increase program bookings
• Build lasting relationships

💡 Ready to Upgrade Your SMS Game?

If you're serious about growing your coaching business, you need more than just a phone. You need a mass text messaging app for business that was built for you.

👉 Start your free trial with our all-in-one text messaging service for business

🔁 FAQ

What’s the best text messaging service for coaches?

Look for a platform that supports segmentation, automation, and analytics—ideally one that lets you send SMS via web and manage campaigns in one dashboard.

How do I get a text number for promotions?

Most business texting services offer a dedicated local or toll-free number.

What kind of messages work best for coaches?

• Session reminders
• Motivational quotes with CTAs
• Program updates
• Payment reminders
• Lead nurturing sequences

How often should I send SMS messages?

1–2x per week is a good baseline. More if it's high-value content, less if it's purely promotional.

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