Parmigiani Fleurier's Success in Creating a Luxury Sales Funnel

Parmigiani leverages text message marketing to create a luxury sales funnel, effectively engaging high-end customers and driving successful conversions through personalized communication and exclusive offers.

Messages Sent
244
Updates Sent
Subscriber Growth YoY
Outbound Call-Ins
Conversation Growth Rate
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MINUTES USED
340
Engagements
Inbound call-ins
Social Media Impressions
44.3%
Click-Through Rate
Subscriber Growth
Response Rate
Updates
New Conversations
New Contacts
Contacts
Size
1-35 EMPLOYEES
Industry
E-Commerce
Location
FLEURIER, SWITZERLAND
Customer Since
2018

Elevating the VIP experience

In the pursuit of providing a VIP experience, Parmigiani Fleurier recognized the limitations of generic and impersonal messages through social media and email. To break free from these constraints, the brand embraced text message marketing through SuperPhone®. By engaging with customers on a personal, one-to-one level, Parmigiani Fleurier created a luxury sales funnel.

Social media platforms like Instagram, Facebook, and Twitter served as top-of-funnel channels, driving interested clients to a data capture form. Through text messages, Parmigiani Fleurier then matched clients with the appropriate associate, delivering a luxury showroom experience right to their phones.

Leveraging social media to connect with clients

Parmigiani Fleurier employed a strategic approach, capitalizing on its social media presence to captivate potential clients. By prominently showcasing their phone number on all social channels, the brand offered a direct communication channel for interested individuals to engage with the brand. After completing a data capture form, prospective clients were seamlessly connected with an associate, guaranteeing a personalized journey to discover their ideal luxury timepiece.

Personalized updates for informed clients

Parmigiani Fleurier understands the significance of providing excellence and personalization to their esteemed clientele. To accomplish this on a larger scale, the brand implemented personalized broadcasts, keeping clients informed about new products and upcoming releases. Furthermore, inquiries were swiftly addressed by dedicated brand representatives, creating a seamless sales process and nurturing robust client relationships.

Parmigiani Fleurier testimonial

“SuperPhone® enables us to meet the demands of an ever-growing mobile-oriented market in a qualitative way. The data from SuperPhone® can improve and personalize the customer journey by providing very helpful insights about the behavior of our clients.”

Claudio Gonzalez
Digital & Media Manager at Parmigiani Fleurier

Drive revenue with personalized mobile messaging using SuperPhone

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case study

Parmigiani Fleurier's Success in Creating a Luxury Sales Funnel

Parmigiani leverages text message marketing to create a luxury sales funnel, effectively engaging high-end customers and driving successful conversions through personalized communication and exclusive offers.

Inbound call-ins
Social Media Impressions
44.3%
Click-Through Rate

About the Case

Size
1-35 EMPLOYEES
industry
E-Commerce
location
FLEURIER, SWITZERLAND
customer since
2018

Elevating the VIP experience

In the pursuit of providing a VIP experience, Parmigiani Fleurier recognized the limitations of generic and impersonal messages through social media and email. To break free from these constraints, the brand embraced text message marketing through SuperPhone®. By engaging with customers on a personal, one-to-one level, Parmigiani Fleurier created a luxury sales funnel.

Social media platforms like Instagram, Facebook, and Twitter served as top-of-funnel channels, driving interested clients to a data capture form. Through text messages, Parmigiani Fleurier then matched clients with the appropriate associate, delivering a luxury showroom experience right to their phones.

Leveraging social media to connect with clients

Parmigiani Fleurier employed a strategic approach, capitalizing on its social media presence to captivate potential clients. By prominently showcasing their phone number on all social channels, the brand offered a direct communication channel for interested individuals to engage with the brand. After completing a data capture form, prospective clients were seamlessly connected with an associate, guaranteeing a personalized journey to discover their ideal luxury timepiece.

Personalized updates for informed clients

Parmigiani Fleurier understands the significance of providing excellence and personalization to their esteemed clientele. To accomplish this on a larger scale, the brand implemented personalized broadcasts, keeping clients informed about new products and upcoming releases. Furthermore, inquiries were swiftly addressed by dedicated brand representatives, creating a seamless sales process and nurturing robust client relationships.

Parmigiani Fleurier testimonial

“SuperPhone® enables us to meet the demands of an ever-growing mobile-oriented market in a qualitative way. The data from SuperPhone® can improve and personalize the customer journey by providing very helpful insights about the behavior of our clients.”

Claudio Gonzalez
Digital & Media Manager at Parmigiani Fleurier

Get your number today

Setup your SuperPhone® today and start boosting your digital revenue through personalized mobile messaging.

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