Few artists understand viral marketing like Bad Bunny. When he announced his album Un Verano Sin Ti in April 2022, he didn’t rely on a traditional press release or Instagram teaser. Instead, he used SuperPhone to turn a classified Bugatti ad into one of the most talked-about album reveals of the year.

How Bad Bunny Turned a Phone Number into a Viral Campaign

A mysterious classified listing appeared online selling a $3.5 million Bugatti Chiron. The seller’s name? Benito A. Martínez Ocasio - Bad Bunny’s real name. The ad included a Puerto Rico phone number: +1 (787) 417-8605.

Fans who called or texted the number were surprised to hear a snippet of a new song and a message revealing the title of his upcoming album - Un Verano Sin Ti.

This wasn’t just clever marketing - it was an experience. Using SuperPhone, Bad Bunny’s team automated the entire fan interaction, turning a single phone number into a viral, fan-driven event that spread across social media within hours.

Why SuperPhone Was the Perfect Tool

SuperPhone allowed Bad Bunny’s team to:

• Automate fan replies with pre-recorded messages and song snippets
• Capture fan data (phone numbers, engagement metrics, and response patterns) in real-time
• Scale personalization, turning a local classified ad into a global conversation
• Drive virality through SMS - a channel with 98% open rates

The result was a digital-meets-real-world experience that blurred the lines between marketing, mystery, and art.

Fans weren’t just watching an announcement - they were part of it.

The Results

Bad Bunny’s campaign exploded instantly:

• The phone number received hundreds of thousands of calls and texts within hours.
• Social media users and journalists amplified the moment across Twitter, TikTok, and Reddit.
• Billboard, Rolling Stone, and other major outlets covered the story - all linking back to the phone number reveal.
• Un Verano Sin Ti went on to debut at No. 1 on the Billboard 200, becoming one of the most-streamed albums of 2022.

SuperPhone made it possible to engage millions of fans with one phone number - all while collecting valuable first-party data for future campaigns.

Why It Worked

1. Novelty & Authenticity
   Bad Bunny didn’t announce his album - he invited fans to discover it. The personal phone number made the connection feel intimate and exclusive.
2. Automation Meets Storytelling
   Behind the scenes, SuperPhone handled the logistics. The system instantly sent the song snippet, album title, and follow-up messages while tracking engagement.
3. Earned Media Explosion
   What started as a classified post turned into millions in free publicity - proving the power of creativity paired with the right tech.

Takeaway

Bad Bunny’s “Bugatti Ad” campaign showed how SuperPhone can turn fan engagement into viral storytelling. It wasn’t just about promoting an album - it was about creating a moment that fans would talk about for years.

SuperPhone provided the infrastructure, automation, and scalability needed to make it happen - transforming a phone number into one of the most iconic music marketing stunts of the decade.

FAQs about SuperPhone for Artists

1. Can artists use SuperPhone for fan engagement and marketing?
Yes. SuperPhone lets artists text fans directly, automate campaigns, and track engagement metrics - perfect for album drops, tours, and community building.

2. Does it integrate with other marketing tools?
Absolutely. Our API makes it easy to connect with CRMs, ticketing systems, and analytics platforms.

3. What makes SuperPhone different from email or social media?
SMS has a 98% open rate and feels personal - unlike algorithm-driven platforms. You own your audience and can reach them instantly.

Inspired by Bad Bunny’s success?
Create your own viral fan experience with SuperPhone.io.