When you think of community-driven entrepreneurship, Prosperity Market LA is the gold standard. Founded in 2020, this pop-up farmers market and mobile grocery store celebrates and supports Black-owned businesses across Los Angeles. Their mission? To make buying Black easy, accessible, and impactful. But as they grew, one challenge became clear - how could they maintain a personal connection with their audience while scaling their impact?

That’s when they discovered SuperPhone.

How Prosperity Market Discovered SuperPhone

Back in 2020, an entrepreneur friend (and longtime SuperPhone customer) shared the importance of direct audience communication. At that time, Prosperity Market relied heavily on social media and email - two channels that are powerful but often noisy. They needed something deeper - a direct, reliable way to reach their supporters instantly.

SuperPhone offered exactly that: a personal, data-driven communication platform that allowed them to automate texts, track engagement, and build stronger relationships with their community.

“By only using social media and email, we were missing out on a deeper connection with our supporters. SuperPhone made audience communication and data tracking possible.”

Using SuperPhone to Power Community & Growth

From day one, Prosperity Market saw texting not just as a marketing tool but as a way to create experiences.

They used SuperPhone to:

• Send instant updates about pop-up events, new products, and flash sales
• Automate and personalize customer replies
• Segment audiences so subscribers only receive relevant messages
• Gamify their mission through events like the Black Business Scavenger Hunt, powered entirely through SuperPhone

During the scavenger hunt, players received text clues, checked in at local businesses, and earned points for supporting Black-owned shops across the city. SuperPhone’s API handled it all seamlessly - tracking check-ins, tallying points, and keeping players engaged throughout the month-long event.

“SuperPhone allows players to check in with us at each business they discover and allows us to track and tally their points throughout the hunt.”

Results That Speak for Themselves

Since using SuperPhone, Prosperity Market has seen exponential growth and engagement.

Here’s the data:

• 📈 1,576% increase in subscriber growth since launching the Black Business Scavenger Hunt
• 💬 1,182% increase in engagement from 2023 to 2024
• 🛍️ Over 1,000 customers driven to 115 local Black-owned businesses during their 2024 scavenger hunt

SuperPhone became one of their most effective acquisition and engagement tools, turning simple texts into measurable community impact.

“SuperPhone is one of our strongest acquisition channels, allowing for exponential audience growth and engagement.”

Favorite SuperPhone Features

Prosperity Market credits several features for making their success possible:

1. Powerful API & Integrations - Easy to use, flexible, and perfect for custom use cases like their scavenger hunt.
2. Segmentation Tools - Tailored messages for each audience group without overwhelming subscribers.
3. Automation - Instant confirmation texts, event reminders, and campaign updates with minimal manual work.
4. Analytics Dashboard - Real-time insights into click-through rates, message performance, and engagement trends.
5. Customer Messaging App - Fast, efficient, and personal - making communication feel human at scale.

“The analytics that SuperPhone provides give actionable insights on the communications we send. We can test different text copy, pictures, and timing to see what performs best.”

ROI: Community Growth with Real Numbers

SuperPhone didn’t just help Prosperity Market reach people - it helped them build relationships that convert into action.

• Subscribers became event participants.
• Text messages became ticket sales, pop-up visits, and product orders.
• Local businesses saw real foot traffic and new customers because of Prosperity Market’s SuperPhone-powered events.

Their annual scavenger hunt alone has become a city-wide movement for economic empowerment - and SuperPhone is the backbone of it all.

Why Prosperity Market Recommends SuperPhone

When asked if they’d recommend SuperPhone to other entrepreneurs, their answer was clear: absolutely.

“We would recommend SuperPhone to any business owner because it’s invaluable to have a direct line to your customers. Owning that communication channel is key - and it’s something social media can’t give you.”

They believe every brand should have a way to reach their audience directly - instantly - and authentically.

“A customer might not check their socials or emails, but you still have the ability to reach them via text message.”

Key Takeaways

• Direct communication builds loyalty. SuperPhone gave Prosperity Market control over their audience relationship - no algorithm needed.
• Community can be gamified. Using SMS to create interactive experiences like scavenger hunts can drive massive engagement.
• Data drives better decisions. With analytics on every text, Prosperity Market refined their messaging and improved conversions.

About Prosperity Market LA

Prosperity Market is a pop-up farmers market and mobile grocery store that highlights Black farmers, chefs, and entrepreneurs across Los Angeles. Their mission is to make it easy to support Black-owned businesses and build a more equitable food ecosystem.

You can learn more at prosperitymarketla.com.

FAQs about SuperPhone for Community-Based Businesses

1. How can SuperPhone help non-profits or community organizations grow?
SuperPhone helps you build a direct, personal connection with your audience through SMS, allowing instant engagement, event promotion, and community updates.

2. Is SuperPhone only for sales-driven businesses?
Not at all. Many organizations like Prosperity Market use it for storytelling, education, and community events - not just sales.

3. Can I automate and personalize texts at the same time?
Yes. SuperPhone lets you set up automated campaigns that still feel personal using custom fields and segments.

Inspired by Prosperity Market’s success?
Start building your own community-powered audience today at SuperPhone.io.

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