‍

Facing a challenging environment due to the COVID-19 pandemic, this retailer onboarded their entire sales team onto SuperPhone® after a successful trial with a smaller group of representatives. They onboarded their entire sales team onto SuperPhone® after a successful trial with a few representatives. With approximately 1,500 salespeople actively using SuperPhone®, they relied on the platform to sustain their business during the pandemic when physical stores were closed.

‍

How SuperPhone Was Used:

SuperPhone® became the backbone of their sales operations, enabling seamless communication between sales associates and customers. The platform allowed for text-based interactions, facilitating product inquiries, order placements, and payment notifications. Associates were informed in real-time when an invoice was paid, ensuring efficient and timely processing of orders.

‍

Success with SuperPhone:

The adoption of SuperPhone® proved instrumental in maintaining business continuity during the COVID-19 lockdown. The retailer exchanged over 1.4 million messages from onboarding to December 2022, with a significant portion (380,000 messages) exchanged while their physical stores were closed. The ability to conduct sales transactions via text messages became a lifeline for the business.

‍

Success Metrics:

• Orders via Text: Orders created via text saw a remarkable growth of 17x, reaching 20,000 to 25,000 orders every quarter.
  ‍
• Conversion to Sales: SuperPhone® achieved an outstanding 70% conversion rate from messages to sales, indicating the effectiveness of the platform in driving revenue.
  ‍
• Payment Notification: Roughly 50% of orders were fully paid, demonstrating the prompt payment notification feature's impact on improving transaction completion.

  ‍
• Sales Performance: In 2021, the retailer achieved 100,000 sales with 50,000 sales confirmed. The increased adoption of SuperPhone® in 2020 during the pandemic resulted in an 80% conversion rate, with 80,000 out of 100,000 offers sent being fully paid.

  ‍
• Message Volume: Despite the reopening of physical stores, the retailer still exchanges around 100,000 messages per year, showcasing the enduring reliance on SuperPhone® for customer interactions.

‍