Focus on the overall readiness of your account this month by setting up essential segments, core automated flows, SMS, and reviews.
Add the August campaigns directly into your businesses campaign calendar, and add all the tactics below to your personal calendar.
SMS: Full list SMS early access to season kickoff discounts
Email: Season kickoff email—highlight discounted overstock or older inventory for 30-day engaged segment
Email: Send Bundles email campaign (customer feedback) to 30-day engaged segment
NOTE! Consider increasing paid advertising bids that will drive customers back to the site temporarily
SMS: Send Halloween SMS campaign to 30-day engaged segment, if applicable
Email: Send Halloween email campaign to 30-day engaged segment, if applicable
SMS: Share a special “treat” by offering a percentage or dollar amount SMS campaign to full list
SMS: Send Halloween SMS campaign to 30-day engaged segment, if applicable
Email: Halloween email campaign to 30-day engaged segment, if applicable
NOTE! all campaigns sent out during November should exclude subscribers who have opted out of holiday marketing
SMS: Send out an SMS holiday opt-out campaign to your full list
Email: Send holiday opt-out email campaign to 30-day engaged segment
This month is all about building excitement and growing your lists. Check on your deliverability health, too. If it needs work, now’s the time.
Add the November campaigns directly into your businesses campaign calendar, and add all the tactics below to your personal calendar.
NOTE! Check your inventory to make sure you have enough product in stock for BFCM demand
SMS: Send gift guide to VIP club with BOGO50 (Buy one Get One at 50% off) SMS campaign
Email: Send BOGO50 email campaign to past BFCM purchasers segment
NOTE! Build and schedule your BFCM pop-up forms
SMS: Send VIP personal shopper SMS campaign
NOTE! Build and schedule BFCM campaigns
SMS: Send gift guide SMS to full list
Email: Send gift guide email to full list
Email: Send Veteran's Day observance email to 30-day engaged segment
NOTE! Update your automated flows
Email: Send bundle email promotion to past BFCM purchasers segment
NOTE! Double check that all integrations are active and sending data to SuperPhone correctly
Email: Send free shipping weekend email campaign to 30-day engaged, 60-day engaged, VIP list subscribers
QA all BFCM content
NOTE! Treat yourself to a facial, massage, or fancy dinner—you've worked hard and deserve it
SMS: Send final free shipping weekend reminder SMS to 30-day engaged segment
Email: Send final free shipping weekend reminder email to 30-day engaged segment
NOTE! Turn off Smart Sending for campaigns that need to be sent to all recipients
SMS: Send pre-Cyber Weekend SMS campaign to 30-day engaged segment
NOTE! Turn on auto upgrade for email/SMS to prevent disruptions in sending
Email: Send pre-Cyber Weekend email campaign to 30-day engaged, 60-day engaged, VIP list
SMS: Send VIP early access SMS teaser
NOTE! Enjoy Thanksgiving with your family and get a good night's sleep
SMS: Send VIP early access to BFCM sale
Email: Send Thanksgiving email campaign to 30-day engaged, 60-day engaged, VIP list
NOTE! Take a deep breath—you got this!
SMS: Send a.m. Black Friday SMS campaign to VIPs. Send p.m. Black Friday campaign to full list.
Email: Send Black Friday email campaign to your full list 1x. Plan to send 1-2x more times to your engaged list
NOTE! Check in to confirm open rates and revenue are trending where anticipated over the course of the weekend
SMS: Send small business SMS campaign (Small Business Saturday) - Additional SMS discount to 30-day engaged list
Email: Send small business email campaign (Small Business Saturday) to 30-day engaged list
NOTE! Continue to monitor performance
SMS: Send Cyber Monday early access SMS to VIP list
NOTE! Continue to monitor performance
Email: Send Cyber Monday email campaign to your full list 1x. Plan to send 1-2x more times to your engaged list
SMS: Send Cyber Weekend last chance SMS campaign to resend segment (opened or click email and haven't purchased)
NOTE! Clean up any updates made to flows or forms that were specific to BFCM
NOTE! Time to celebrate your achievements—you made it through another BFCM!
This month is all about building excitement and growing your lists. Check on your deliverability health, too. If it needs work, now’s the time.
Add the December campaigns directly into your businesses campaign calendar, and add all the tactics below to your personal calendar.
Coming soon!
