Stay dedicated to tasks that truly make a difference for your business. Follow our planning calendar.

Attain maximum results by integrating these holiday campaign suggestions directly into your SuperPhone® campaign calendar. Leverage these potent concepts to fuel your business during the upcoming holiday season.

Holiday Calendar

October

Focus on the overall readiness of your account this month by setting up essential segments, core automated flows, SMS, and reviews.

Add the August campaigns directly into your businesses campaign calendar, and add all the tactics below to your personal calendar.

October 19

SMS: Full list SMS early access to season kickoff discounts

October 20

Email: Season kickoff email—highlight discounted overstock or older inventory for 30-day engaged segment

October 24

Email: Send Bundles email campaign (customer feedback) to 30-day engaged segment

October 25

NOTE! Consider increasing paid advertising bids that will drive customers back to the site temporarily

October 26

SMS: Send Halloween SMS campaign to 30-day engaged segment, if applicable

Email: Send Halloween email campaign to 30-day engaged segment, if applicable

October 29

SMS: Share a special “treat” by offering a percentage or dollar amount SMS campaign to full list

October 30

SMS: Send Halloween SMS campaign to 30-day engaged segment, if applicable

Email: Halloween email campaign to 30-day engaged segment, if applicable

October 31

NOTE! all campaigns sent out during November should exclude subscribers who have opted out of holiday marketing

SMS: Send out an SMS holiday opt-out campaign to your full list

Email: Send holiday opt-out email campaign to 30-day engaged segment

November

This month is all about building excitement and growing your lists. Check on your deliverability health, too. If it needs work, now’s the time.

Add the November campaigns directly into your businesses campaign calendar, and add all the tactics below to your personal calendar.

November 2

NOTE! Check your inventory to make sure you have enough product in stock for BFCM demand

SMS: Send gift guide to VIP club with BOGO50 (Buy one Get One at 50% off) SMS campaign

November 3

Email: Send BOGO50 email campaign to past BFCM purchasers segment

November 6

NOTE! Build and schedule your BFCM pop-up forms

SMS: Send VIP personal shopper SMS campaign

November 8

NOTE! Build and schedule BFCM campaigns

November 9

SMS: Send gift guide SMS to full list

Email: Send gift guide email to full list

November 10

Email: Send Veteran's Day observance email to 30-day engaged segment

November 12

NOTE! Update your automated flows

November 13

Email: Send bundle email promotion to past BFCM purchasers segment

November 14

NOTE! Double check that all integrations are active and sending data to SuperPhone correctly

November 16

Email: Send free shipping weekend email campaign to 30-day engaged, 60-day engaged, VIP list subscribers

QA all BFCM content

November 18

NOTE! Treat yourself to a facial, massage, or fancy dinner—you've worked hard and deserve it

SMS: Send final free shipping weekend reminder SMS to 30-day engaged segment

Email: Send final free shipping weekend reminder email to 30-day engaged segment

November 19

NOTE! Turn off Smart Sending for campaigns that need to be sent to all recipients

SMS: Send pre-Cyber Weekend SMS campaign to 30-day engaged segment

November 20

NOTE! Turn on auto upgrade for email/SMS to prevent disruptions in sending

Email: Send pre-Cyber Weekend email campaign to 30-day engaged, 60-day engaged, VIP list

November 21

SMS: Send VIP early access SMS teaser

November 22

NOTE! Enjoy Thanksgiving with your family and get a good night's sleep

SMS: Send VIP early access to BFCM sale

Email: Send Thanksgiving email campaign to 30-day engaged, 60-day engaged, VIP list

November 23

NOTE! Take a deep breath—you got this!

SMS: Send a.m. Black Friday SMS campaign to VIPs. Send p.m. Black Friday campaign to full list.

Email: Send Black Friday email campaign to your full list 1x. Plan to send 1-2x more times to your engaged list

November 24

NOTE! Check in to confirm open rates and revenue are trending where anticipated over the course of the weekend

SMS: Send small business SMS campaign (Small Business Saturday) - Additional SMS discount to 30-day engaged list

Email: Send small business email campaign (Small Business Saturday) to 30-day engaged list

November 25

NOTE! Continue to monitor performance

SMS: Send Cyber Monday early access SMS to VIP list

November 26

NOTE! Continue to monitor performance

Email: Send Cyber Monday email campaign to your full list 1x. Plan to send 1-2x more times to your engaged list

November 28

SMS: Send Cyber Weekend last chance SMS campaign to resend segment (opened or click email and haven't purchased)

November 29

NOTE! Clean up any updates made to flows or forms that were specific to BFCM

November 30

NOTE! Time to celebrate your achievements—you made it through another BFCM!

December

This month is all about building excitement and growing your lists. Check on your deliverability health, too. If it needs work, now’s the time.

Add the December campaigns directly into your businesses campaign calendar, and add all the tactics below to your personal calendar.

December 1

Coming soon!

Success awaits

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