As a coach—whether you’re in business, fitness, mindset, finance or a life coach—client communication is everything. But emails get buried, DMs get lost, and calendars get overloaded.

That’s where SMS follow-ups come in.

Texting your coaching clients is fast, personal, and highly effective. In fact, SMS has a 98% open rate and response rates as high as 45%, making it the best way to keep clients engaged and moving forward.

In this post, you’ll get 7 proven SMS follow-up templates for coaches, plus tips to make your messages land at the right time with the right tone.

Why Use SMS for Coaching Clients?

Your clients are busy—and so are you. A short, thoughtful text message is often more effective than long emails or clunky portals.

Here’s why SMS works especially well in a coaching business:

• Instant delivery and quick replies
• More personal than email, but less intrusive than a phone call
• Perfect for accountability, check-ins, and reminders
• Great for client retention and building deeper relationships
• Easy to automate with a professional SMS platform

💡 Want to streamline your coaching biz? Use tools like SuperPhone to automate and track all your client messages in one place.

📲 Best Practices for SMS Coaching Messages

Before we dive into the templates, a few quick tips:

✅ Keep messages short and clear
✅ Personalize when possible
✅ Always ask for permission before texting clients
✅ Use a professional SMS tool, not your personal number
✅ Send during appropriate hours (no 3AM check-ins!)

Now let’s jump into the good stuff.

✅ 1. First Call Follow-Up

Use after your first coaching session to recap or confirm next steps.

“Hi [First Name], great session today! Here’s your next action: [insert quick task]. I’ll check in later this week. Let’s keep the momentum!”

Why it works: Reinforces what you covered and sets the tone for accountability.

✅ 2. Accountability Reminder

Perfect for mid-week check-ins.

“Quick check-in! Have you completed [goal/task] yet? If not, what’s blocking you? You’ve got this. 💪”

Why it works: It keeps clients moving without nagging. Friendly tone + light pressure = action.

✅ 3. Session Reminder

Remind your client of an upcoming call.

“Hi [First Name], just a reminder—our session is tomorrow at [Time]. Can’t wait to connect!”

Why it works: Reduces no-shows and confirms commitment. Add a Zoom link or calendar attachment if needed.

✅ 4. Missed Session Follow-Up

For no-shows or cancellations.

“Hey [First Name], sorry we missed you today. Everything okay? Let me know if you want to reschedule—I’ve got [insert day/time options] open.”

Why it works: Shows you care without judgment, while gently nudging them back into the program.

✅ 5. Motivation Boost

Send this if a client is stuck or losing motivation.

“You’ve come so far already—don’t let one hard week undo that progress. Take a breath, reset, and tackle one small win today. I’m here for you. 🙏”

Why it works: Clients need encouragement. A simple, empathetic message can reignite their drive.

✅ 6. Payment or Renewal Reminder

Use this before billing or at the end of a package.

“Hey [First Name], your coaching package ends next week. Want to continue the momentum? Let’s chat about renewal options. 💬”

Why it works: Smooth, soft reminder that encourages continued engagement without pressure.

✅ 7. Testimonial Request

Use this once a client completes your program or hits a milestone.

“I’ve loved working with you, [First Name]! If you’re open to sharing a quick testimonial, I’d really appreciate it. Just 1–2 sentences is perfect 🙌”

Why it works: It’s short, direct, and framed around their success—which makes them more likely to say yes.

🛠️ Tools to Automate Your Coaching SMS

Use professional texting software for coaches to automate follow-ups, organize contacts, and track responses.

Here’s what to look for:

• Two-way messaging
• Tagging and segmentation
• Message scheduling
• Integrations with Calendly or payment tools
• Templates and autoresponders

💬 Platforms like SuperPhone are built for creators and coaches who want to stay connected without burning out.

🚀 Final Thoughts: Text Your Way to Better Client Results

If you’re still relying on email or hoping clients remember everything you said on Zoom—you’re leaving results (and revenue) on the table.

With these SMS follow-up templates for coaching clients, you can:

✅ Increase accountability
✅ Reduce no-shows
✅ Improve client outcomes
✅ Create more value in less time

✨ Want to Try SMS for Coaching Clients?

Start your 14-day free trial of SuperPhone today and start sending automated, personalized SMS follow-ups with ease.

👉 Click here to start your free trial