What's Your Holiday Strategy?

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September 28, 2022

Creative marketing campaigns are the best ways to build your subscriber list.

Ecommerce Holidays in Q4

  • Halloween                            October 31st
  • Veterans Day                       November 11th
  • Thanksgiving                       November 24th
  • Black Friday (BF)                 November 25th
  • Cyber Monday (CM)          November 28th
  • Christmas Eve                     December 24th
  • Christmas Day                     December 25th

Strategy 1

Product Launches


With the last quarter of the year being prime time for sales, it makes a perfect time to launch a new product or offer special holiday bundles. Plus, once subscribers are engaged, there is opportunity to upsell by introducing them to other products they may like.

Strategy 2

Offer Free Shipping

Did you know that 49% of shoppers abandon their carts because of extra costs like shipping? Unexpected costs during checkout are the number one reason customers will abandon their shopping cart. Prevent this frustration with a free shipping plan in place during BFCM. While offering free shipping may mean footing the bill yourself, there are options to offset cost, like including a minimum purchase amount such as ‘free shipping on purchases of $75 or more.’


Strategy 3

Use Retargeting To Convert Abandoned Customers


It’s easier to convert a customer who has already expressed an interest in your product than to replace them with a new customer, which is why a retargeting strategy will help convert more sales on BFCM.

Here Are A Few Ways To Retarget Customers Effectively

  • Segment your audiences so you can retarget customers in different sales funnels
  • Send your best deals to loyal customers who are more likely to convert
  • Send a text with a discount immediately after cart abandonment occurs

Strategy 4

Use FOMO To Offload Inventory

FOMO marketing taps into shoppers’ fear of missing out on deals and opportunities. When inventory is low, you can highlight stock levels to let customers know there are only a few items left to purchase. Another idea is to highlight missed opportunities by showing customers similar items that are still available for purchase once an item they viewed has sold out.

Need Holiday Assistance?

Request a time to chat with a specialist to get assistance with setting up your campaigns for success.

Post author image

Drive revenue with personalized mobile messaging using SuperPhone

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What's Your Holiday Strategy?

Published Date: Sep 28, 2022

Creative marketing campaigns are the best ways to build your subscriber list.

Ecommerce Holidays in Q4

  • Halloween                            October 31st
  • Veterans Day                       November 11th
  • Thanksgiving                       November 24th
  • Black Friday (BF)                 November 25th
  • Cyber Monday (CM)          November 28th
  • Christmas Eve                     December 24th
  • Christmas Day                     December 25th

Strategy 1

Product Launches


With the last quarter of the year being prime time for sales, it makes a perfect time to launch a new product or offer special holiday bundles. Plus, once subscribers are engaged, there is opportunity to upsell by introducing them to other products they may like.

Strategy 2

Offer Free Shipping

Did you know that 49% of shoppers abandon their carts because of extra costs like shipping? Unexpected costs during checkout are the number one reason customers will abandon their shopping cart. Prevent this frustration with a free shipping plan in place during BFCM. While offering free shipping may mean footing the bill yourself, there are options to offset cost, like including a minimum purchase amount such as ‘free shipping on purchases of $75 or more.’


Strategy 3

Use Retargeting To Convert Abandoned Customers


It’s easier to convert a customer who has already expressed an interest in your product than to replace them with a new customer, which is why a retargeting strategy will help convert more sales on BFCM.

Here Are A Few Ways To Retarget Customers Effectively

  • Segment your audiences so you can retarget customers in different sales funnels
  • Send your best deals to loyal customers who are more likely to convert
  • Send a text with a discount immediately after cart abandonment occurs

Strategy 4

Use FOMO To Offload Inventory

FOMO marketing taps into shoppers’ fear of missing out on deals and opportunities. When inventory is low, you can highlight stock levels to let customers know there are only a few items left to purchase. Another idea is to highlight missed opportunities by showing customers similar items that are still available for purchase once an item they viewed has sold out.

Need Holiday Assistance?

Request a time to chat with a specialist to get assistance with setting up your campaigns for success.

Drive revenue with personalized mobile messaging using SuperPhone